As many a food blogger will tell you, Pinterest is often a huge source of referrals to their website. But you have a food business, so why am I telling you this. Food bloggers get lots of traffic from Pinterest because people on there are looking for food ideas. The visual nature of Pinterest works well with food (as does Instagram) whether it is a recipe or a product.
If you google statistics on social media, there are varying statistics about which social media channel generates the most sales or the highest value per sale. Pinterest often does quite well in these surveys, punching above its weight in terms of actual users.
Now you don’t want to be just trying to sell on social media; the name social media is a hint! But there are things that you can do to make sure that when you are promoting a product that your pin, tweet, or post is working as hard as it can.
On Pinterest, there are three things I would do as a minimum if you are selling products to make your pins work harder:
Use Long Pins
Have you had a look at a feed in Pinterest recently? The feed is the selection of pins you see when you first go into Pinterest. It is a myriad of pictures but the ones that stand out the best are those which are portrait (rather than landscape). Pinch of Yum, one of the big food bloggers did an interesting test on whether long pins performed better and the answer was a big yes. You can find the results in this blog post (it is buried a bit down the page) And there are of course some caveats they provide. The recommended size for a pin is 735 pixels x 1,102 pixels. You can make long pins using a tool like canva which is free. Also think about adding text if it makes sense aesthetically, so that users can tell at a glance what the pin is of.
Sign up as a Business Account
Make sure you sign up as a business account. There is no cost to sign up as a business account and you will need to have a business account to use rich pins – which is my next recommendation on the list of things to do. If you are in the US you may also get access to promoted pins. These are pins that are like adverts; you pay Pinterest to promote them. I don’t have access to them but would love to hear your stories if you have used them – share your stories on my facebook page.
Set up Rich Pins
Rich pins contain more information than normal pins. There are a few types of rich pins such as place and recipe rich pins but if you are selling products then the one for you is the product pin. Basically what it means is that if you have rich pins set up onyour website, the pins have additional features. For product pins the features include letting people know if the product is in stock and if you drop the price by more than 10% then Pinterest lets everyone who has pinned your product know; free sale advertising. Depending on how you sell online, these can be easy to set up (for example woocommerce has a plugin for product pins) or tricky requiring coding to your website. To apply for a rich pin costs nothing, but there may be a cost to set them up on your website.
Pin It Button on your Website
Not on Pinterest itself but my final tip is that if you want people to pin and share your products, make it easy for them. Add a Pin It button to your website. There are a number of plugins that will do this for you. Not only does this make it easy for people to pin but you are also providing an indication that you won’t be getting cranky at people for breaching copyright by pinning your images.
Do you have a great Pinterest success story? Then I would love to hear from you so I can share it as a case study. Head on over to the contact me page and drop me a line.
And don’t forget to follow the Ingredients of Business on Pinterest.